강남 스타일 = Gangnam Style

About 12 years ago, PSY hit the K-pop airwaves with his first album, immediately being fined for its inappropriate nature for sensitive Korean listeners. He remained his idiosyncratic self throughout the next decade, singing, writing, getting busted for marijuana, serving his mandatory military time, and getting married with children. This is also a guy who studied at Boston U, and University of Berklee. Moreover, he is fluent in English, making him a marketer’s dream. About a month ago, he released the amazingly irresistible video, “Gangnam Style.” It was all over Korea. We spoke about how this could totally be a hit song in America. We were right. Continue reading

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